Levi’s Launches ‘Buy Better, Wear Longer’ Sustainability Campaign
Levi’s Launches ‘Buy Better, Wear Longer’ Sustainability Campaign
Nov 9, 2022
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NewJeans Celebrates Authenticity and Self-expression in New Levi’s Campaign
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With its new global campaign, Levi’s reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history. The campaign comes after Levi Strauss & Co underwent recent leadership changes. Former Kohl’s CEO, Michelle Gass, succeeded Chip Burgh as president and CEO of the company in January. Meanwhile, former Snap Inc. chief marketing officer, Kenny Mitchell, joined Levi’s as senior vice-president and CMO. Wh
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