What is Edutainment? Videos that combine both an educational and/or inspiring message with entertainment Why do these perform (And convert so well?) Because it does the 3 things we want to accomplish in our videos extremely well 1.) Hook our audience in 2.) Retain their attention 3.) Inspire action So what does edutainment look like on video? -Scene changes -Voice inflection -Personification -Acting out a scenario -Creative editing There’s a TON of simple ways you can start creating edutainment
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