Tim Cook revealed that even he monitors his screen time with weekly reports. By cutting back on notifications, he reduced the constant urge to check his phone—a reminder that discipline matters at every level. He emphasized that the iPhone was built to improve lives, not dominate them. The real measure is simple: if you’re looking at your device more than someone’s eyes, you’re missing what truly matters. With people averaging over 3–4 hours of daily screen time, Cook’s rule is a powerful reset.

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