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  1. Key event, Conversion & Purchase definition - Google Ads Help

    Conversions are specific to the context of ads. Unlike key events, conversions are eligible for bidding and reporting in Google Ads. To create a conversion, identify a key event in Google …

  2. Understand your conversion tracking data - Google Ads Help

    The " Cross-device conversions " ("Cross-device conv.") column reports the total number of cross-device conversions across all of your conversion actions. Cross-device conversions start as a …

  3. About "All conversions" - Google Ads Help

    About "All conversions" Each conversion action you track probably has a different value for your business. Some may be your main goals, while others may be helpful to track, but you don’t …

  4. About key events - Analytics Help - Google Help

    Create conversions with Google Analytics key events You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and …

  5. Troubleshoot your conversion tracking status - Google Ads Help

    If you have a problem with your conversion tag status, or you're not seeing your conversions, go to troubleshooting conversion tracking status. If you're experiencing issues with your tag, …

  6. Set up your conversions - Google Ads Help

    App conversions For businesses with mobile apps, in-app conversions are essential to measure the true impact of Google Ads. This process allows you to determine how ad clicks translate …

  7. About conversion measurement - Google Ads Help

    How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …

  8. Conversion-Werte - Google Ads-Hilfe

    Wenn Sie Ihren Conversions Werte zuweisen, können Sie den mit Google Ads generierten Gesamtwert für Ihr Unternehmen ermitteln, anstatt nur die Anzahl der erfolgten Conversions …

  9. How conversion modeling works - Google Ads Help

    The observed and modeled conversions are then integrated into your conversion data to help you make informed decisions about ad performance reporting, and fed into bidding to provide an …

  10. About enhanced conversions - Google Ads Help

    About enhanced conversions Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing …