New work from ZAK on last year’s “Wishes are Medicine” campaign shows how wishes can provide motivation and strength for kids battling serious illness.

"While I deeply value this country's appetite for genuine debate from boardroom tables to dinner tables, that debate depends on something fragile: a shared set of facts," said CMDC's Shannon Lewis ...

The “Built for Us” platform draws on the West GTA’s spirit of growth and progress to rally support for the foundation’s new and expanded healthcare facilities.

The new brand platform from Diamond is intended to get 100,000 people to take action for the charity before year’s end. by Chris Powell ...

Courage campaign is inspired by the hospital’s holistic approach to care, which includes treating loved ones’ anguish. by David Bro ...

Cheever discusses Pinterest’s approach to intention, advertising, and helping users turn online discovery into real-world decisions.

The popular retailer partnered with The Influence Agency on a creator, PR and experiential campaign that generated its b ...

New Snapchat research points to growing interest in short-form serialized storytelling, as TikTok and brands explore microdramas as a way to turn social content into episodic entertainment.

The Academy-created pop-up brought dairy foods, limited-edition merch and a Milk & Cereal Rave as part of t ...

The Leo Toronto campaign challenges assumptions about who uses food banks, bringing the message to everyday spaces across the city.

Other top brands on-board include DraftKins, Apple, JP Wiser, P&G, Paramount+ and McDonald’s.

Nearly half of respondents to the Roku survey would like a brand more if it offered or sponsored a free movie or TV show.