Arsenal have signed a new licensing agreement with Topps, expanding the company’s rights across the club’s trading cards, ...

Atlético de Madrid have expanded their fan engagement and venue commercialisation strategy by naming global live entertainment discovery platform Fever as their official ticketing and fan experience ...

Sporting Club Delhi (SCD) has announced BookMyShow, the online ticket booking platform, as its official ticketing partner for ...

Sunderland AFC have expanded their partnership portfolio with new agreements involving RAW Charging and the University of ...

JioStar has announced Skyscanner as title sponsor of its 'Jeeto Dhan Dhana Dhan' contest, for India and West Indies T20I series.

Cricket Victoria has extended its partnership with Manhari Metals, keeping the company as a major partner of the Victorian Women’s Cricket Team.

Leeds United have renewed their partnership with Leodis Stairlifts, with the company continuing as the club’s stairlift ...

Prudential has become New Jersey Devils’ first-ever away jersey patch partner, while PGIM has taken the position of away ...

India is poised for a historic event as the senior men's national squad gets ready to Brazil in an international friendly ...

Sony Sports Network will broadcast the 2026–27 Indian Super League (ISL), bringing the competition back to the network.

Edward Jones has partnered with McLaren Racing, becoming the team’s private wealth management partner across its F1 and ...

Khel Now and Cricketaaa have formed a strategic alliance to enhance cricket storytelling and connect audiences globally.