Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...

Now it seems that Delta Air Lines and United Airlines could bring the same ‘unbundling’ approach to business class with the ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

In the United States, a basic economy fare essentially gives a customer a seat, and that's it. On United, domestic passengers are prohibited from bringing carry-on bags, travelers ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...