Democratic Rep. Greg Casar is introducing legislation to ban "surveillance pricing," whereby companies use personal data to ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Delta has worked with Fetcherr for over a year. During a November 2024 Investor Day presentation, Hauenstein described the AI ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta Air Lines is moving forward with a controversial change to the way it prices its tickets that has some lawmakers ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Lyft and Uber rides are more expensive on weekends, hotel prices during a convention soar through the roof, and food delivery prices spike at dinner time. Delta Airlines, which has long used dynamic ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s individualized approach.