Sheetz announced Tuesday the unveiling of a custom map in Fortnite, the massively popular battle royale video game.

The new collaboration will have players competing for the best times, with real-world prizes for some of the fastest completions.

The retailer partnered with one of the most popular gaming companies in the U.S. in a marketing move targeting young consumers.

Sheetz will be one of the first convenience stores to have an exclusive map in the game, available from Jan. 24 to Feb. 23 with a $25,000 prize pool.

Sheetz is taking its brand to the virtual world of Fortnite.

Pennsylvania convenience store chain Sheetz is now one of the first stores of its kind to feature an exclusive map in the popular video game Fortnite. Sheetz shared photos of its new ...

Officials from Sheetz have announced a collaboration with Fortnite, publishing a custom map in the game that will allow players to use their digital parkour skills to compete for some real-world ...