Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Starbucks wants to be your 'third space' again — if you buy something
Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...
Restaurant Business Online1d
Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Global Coffee Report13h
Starbucks tells shareholders it’s taking the ‘right steps’ amid restructuring
As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...
The Latest Overhaul of Starbucks—by the Numbers
Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...
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Starbucks Unveils New Store Design to Restore Cafe Culture and Revive Guest Experience
Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...
Starbucks CEO has a tough message for employees after layoffs
CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to ...