"From bean to cup, it’s the people at Starbucks that make us special," Niccol told shareholders during its annual meeting, explaining that his upcoming plans are solely to enhan

Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its early days.