This oversized reading chair went viral on TikTok for its plush, nubby upholstery. However, our team is divided on whether ...

Recent TikTok ban threats have left many sub communities formed on the app waiting in an anxious limbo to see the cultural ...

Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” Coming onto the literary scene only recently, BookTok is a subsection of the ...

Did you put "read more" on your 2025 resolutions? We've got tips to share from professional and passion readers for ...

Colleen Hoover's popular romantic novel It Ends With Us emerged as a breakthrough piece of art, especially on BookTok, and ...

BookTok creators discussed how AI is affecting the platform. However, she has found that there is an “increasing concern” on ...

Chicago resident Tori Payne said she felt like “punching a wall” after finishing the cliffhanger ending of “Iron Flame,” the ...

Bookshop.org launched a new platform that allows independent bookstores to sell e-books to readers. Here's a look inside.

As much as TikTok’s critics argue that the platform has made Americans “dumber and slower,” TikTok also catalyzed a ...

There's just over two weeks to go until Valentine's Day (February 14) — a.k.a. the most loved-up day of the year. With a ...

As micro-trend fatigue sets in, brands will need to align with cultural moods in ways that feel authentic. Here are the vibes ...

Berkelouw books in Sydney have created BookTok displays in store. Picture: NewsWire/ Gaye Gerard Abbey Lawrey organises a fantasy book club at Berkelouw Books in Balgowlah, Sydney. Picture ...