The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

“TelevisaUnivision’s deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today’s convergent TV landscape,” said Kevin Krim, ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) Required ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...