BlackRock Inc., recognized as the largest asset management firm globally, overseeing over $11.5 trillion in assets, is on the verge of introducing a spot bitcoin exchange-traded product (ETP) in Europe, as detailed in a Bloomberg report .

BlackRock, the world’s biggest asset manager with over $9.5 trillion under its belt, is preparing to launch a Bitcoin exchange-traded product (ETP) in Switzerland, according to a Bloomberg report. This will be BlackRock’s first major crypto move outside North America.

BlackRock (BLK) is pushing deeper into crypto territory. According to Bloomberg, the asset management giant, which oversees more than $10

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

BlackRock (NYSE:BLK), the Wall Street titan, is preparing to introduce a bitcoin exchange-traded product in Europe in the coming weeks, according to a Wednesday report by Reuters. This move comes in response to an increasing demand for cryptocurrency exposure from both money managers and consumers.