In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, ...

Kick has dethroned Twitch in one pretty big streaming stat, and it looks like it is going to hang onto it for a while.

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Over 100 streamers will compete in IShowSpeed's Fortnite tournament, which will have a 100,000 USD prize pool. Here's ...

Discover how analytics and sports betting are revolutionizing the NBA. Explore the impact on team strategies and player performance.

For you sports media nerds, this year's viewership for Round 1 of the NBA Draft will provide some interesting data. Last year's opening round averaged 4.41 million viewers across ABC and ESPN ...

The "small-market NBA teams don't draw" crew is in shambles. Game 7 of the NBA Finals between the Oklahoma City Thunder and Indiana Pacers — the 24th and 26th-ranked franchises in terms of ...

ame 7 of the NBA finals finished with 16.6 million viewers on ABC on Sunday night (up from 16.4 million with preliminary numbers), and it was that game that helped the entire NBA Playoffs to a 5% ...

BRISTOL, Conn. (AP) — The NBA generated more than 5 billion views across social media platforms during this season’s NBA Finals, up 215% from last season’s title series. That figure ...

The seven-game NBA Finals averaged 10.3 million Nielsen-measured viewers on ABC and ESPN+ -- down 9% from the year before. National TV advertising revenue for the major basketball contest was up ...

Viewership for this year's NBA playoffs finished up 5% year-over-year despite an NBA Finals that was the least-watched since 2021.