Chain plans to revamp experiences at its stores. In February, Starbucks announces plans to upgrade the store experience through technological renovations at its new U.S. locations and around 1,000 ...

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starbucks Chairman Howard Schultz has soured on digital sales. “Every retailer that is going to win in this new environment must become an experiential destination,” Schultz told investors in ...

The CEO noted that while more and more people are using their smartphone to purchase Starbucks items, the company still needs to pay attention to the traditional in-store Starbucks experience.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days. At Wednesday’s meeting of shareholders, new Starbucks ...

Customers can expect the return of favorites such as the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch ...

Starbucks stores could begin to look and feel very different in the coming weeks, thanks to the continued rollout of changes. Earlier this week, the CEO of the coffee company, Brian Niccol ...

Starbucks needs a better in-store experience to retain, gain US customers, Howard Schultz says. A sign at a Starbucks is displayed in Philadelphia, Wednesday, May 1, 2024.

Starbucks faces declining traffic, weak global growth, and brand identity challenges. Explore why its eroding moat leads to a ...

Good news for coffee lovers: Starbucks is now lifting the veil on its “secret menu,” and no memorization is needed. The ...

Starbucks (NASDAQ: SBUX) CEO Kevin Johnson and Chairman Howard Schultz believe that successful retailers will need more than just well-liked products to get consumers to visit stores. Instead, the ...