A$AP Rocky just secured his latest role in fashion. The musician and entrepreneur, 36, was announced as Ray-Ban's first-ever ...

Rapper A$AP Rocky will continue to make his mark in the fashion world as the first creative director of Ray-Ban.

Ever the disruptor, Ray-Ban is charting a new chapter by appointing A$AP Rocky as its first-ever creative director.

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Happy Friday MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, we witnessed PUMA India's puzzling billboard, AirAsia's bold collaboration with American Tourister ...

Seven-time Formula 1 champion Lewis Hamilton has delivered a special address to his new Ferrari team, putting in the effort ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Tiger Woods launched the Sun Day Red clothing and apparel brand last year. According to Forbes, the apparel line is launching ...

A heart-warming moment at a recent Jamaica Sunshine Girls netball match led to a generous act of support from Jamaica’s ...

Yes, we love cocktails and lazing by the pool as much as the next cruiser. But holidays at sea these days offer opportunities ...

A Trial of High Stakes, Emotional Moments, and Unexpected Twists.