American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

BTS dropped the 30-second trailer for the K-pop supergroup's upcoming 'BTS World Tour 'Arirang' Live Viewing' movie: watch it now.

The company agreed to buy NetEase’s 50% stake in Mattel163 for $159 million (implying a $380 million valuation); the mobile‑games JV has ~20 million MAUs and 550+ million downloads and is expected to ...

Before it was a multimedia empire, Masters of the Universe started life as an action figure line. It only makes sense that Mattel would be going all-out on new MotU toys as He-Man and his friends ...

Barbie’s world just got a little bigger. According to ABC News, Mattel is rolling out its first Barbie designed to represent someone on the autism spectrum, marking the latest addition to the ...

Perfectly timed with the holiday shopping season, Apple Pay has just launched a new offer that gets you 30% off a selection of more than 600 toys from Mattel. Here are the details. If you’re planning ...

If you've ever seen the mods that put Thomas the Tank Engine in Fallout 4, Resident Evil Village, and The Elder Scrolls 5: Skyrim, it was largely due to the work of modder known as Trainwiz‬. Now, ...

(Reuters) -Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on ...

NEW YORK — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls. In an announcement ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...

Mattel (MAT) and manga and anime media brand Tokyopop announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands. The ...

Mattel is being sued by a mother who said her child accessed a porn website due to the link being printed on the packaging of toys based on the Ariana Grande and Cynthia Erivo-starring Wicked. The toy ...