When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

In the run-up to Resident Evil Requiem’s release this week, the official Japanese X account for Resident Evil has come up with a quirky way to promote the game.

Mattel experienced a sharp post-earnings sell-off, losing 25% of its market value despite resilient global sales growth. MAT delivered 7% YoY sales growth in Q4, with vehicles and challenger segments ...

Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo, California-based company behind many of the world's most iconic toys was walloped in the ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel is looking to new toy partnerships, including a new ...

Paramount and Mattel have signed a multi-year deal to develop a wide range of consumer products based on Teenage Mutant Ninja Turtles. The deal will start in 2027, during the run-up to the release of ...

Mattel, the global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, recently revealed that Mattel Brick Shop will collaborate with three new ...

Super Bowl LX is set for Feb. 8, and there’s already a favorite emerging for this year’s most talked-about commercial. Budweiser’s new “American Icons” spot is expected to tug at viewers’ heartstrings ...

Mattel and Hasbro are releasing a new line of toys inspired by the Netflix movie "KPop Demon Hunters." The toy collection includes American Girl dolls, Nerf weapons, Furby creatures, and a ...

NUREMBERG, Germany, Jan 27 (Reuters) - Mattel ‌teased fans of "KPop Demon Hunters" on Tuesday with ‌a new line-up of dolls to be rolled out later this year after it failed to cash in on the success of ...

Autistic people are so rarely depicted in media and entertainment, it's no wonder most people don't really understand much about the neurotype. So we were pleased to see the launch of autistic Barbie.