As Buffett noted, GEICO needed to continue attracting policyholders for the valuation to be justified. How did the company do on that measure? Well, GEICO had roughly 2 million auto policies in force ...
In an article in Sunday’s editions of The Sun, Geico Corp.’s policy on what type of drivers it insures was reported incorrectly. In fact, Geico insures preferred ...
The auto insurance company Geico has had great success since hiring the Martin Ad Agency in 1996. There's the gecko, and more recently a campaign featuring slightly faded celebrities. Adweek critic ...
11don MSNOpinion
A vicious cycle beats a virtuous one: How Warren Buffett’s Geico fell behind Progressive in the auto insurance race
While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...
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