What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.