Get ready to roll into happiness. I think you mean “get wheely!” Because there’s a new spot in the 3-0-5 that’s asking one ...

As adults, we sometimes see ads for modern toys and think, "Man, I wish I had that when I was a kid!" But if we looked back ...

Cultural icon Barbie starred in the 2023 Barbie movie and embarked on a journey of self discovery. Now she's back as a ...

She can be anything — even a postage stamp. The USPS will release commemorative Barbie stamps this summer, featuring 10 of ...

Barbie Pink. The U.S. Postal Service has collaborated with Mattel Inc. to release a set of Barbie stamps "featuring Barbie ...

Barbie Ferreira opens up about her celebrity fangirl moments, only dating “normal-ish” people, the public fixation on her ...

A fun challenge video featuring driving lessons in a Barbie-themed car, focusing on reactions and driving experience.

From Barbie’s viral fan hub and UNO’s music-fueled party play to a sky-high Masters of the Universe drone takeover, Mattel turned Coachella into a culture-driven showcase for its biggest brands.

The Barbie Dream Fest wasn’t exactly a dream for many attendees. The event, which took place in Fort Lauderdale, Florida ...

FORT LAUDERDALE, Fla. — Last weekend’s “Barbie Dream Fest” was touted as a multi-day experience that explored the legacy of the Barbie brand. Fans from all over descended upon Fort Lauderdale for what ...

Barbie Dream Fest is bringing Barbie fans together for a special weekend in Fort Lauderdale, Florida. The festival will run from Mar. 27-29, 2026, and it is the first official fan event that focuses ...