Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will roll out in early access next month.

Removing complexity for our customers with products that make every single day better and easier,” said Panos Panay, Amazon’s vice president of device and services. “When