John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

Reading reviews from others helps inform our decision-making on what to buy, where to visit, or who should provide our ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

WASHINGTON – President Donald Trump on Friday defended his decision to terminate all trade talks with Canada, saying the U.S. neighbor's economic policies had been targeting American farmers. "Canada ...

From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory ...

The former principal inspector who had worked for the government for more than four decades also compared a bureaucrat to ...

This research was conducted as part of a PhD project funded by the UK Economic and Social Research Council (ESRC) and Pembroke College, University of Cambridge. No additional funding was received ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

Florida Lt. Gov. Jay Collins tells CBS12 News it’s time to end property taxes, saying true homeownership means freedom from government. DRAMATIC BODYCAM: Deputies save 7-year-old from knife-wielding ...