At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Amazon also revealed that you won’t have to wait too long to try out Alexa Plus for yourself as it will be released in the coming weeks. The initial rollout will be U.S. only an

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

With Alexa+, Amazon is making a play for the consumer agent space. It has a shot at succeeding — if all goes according to plan, that is.

Amazon is launching an alexa.com website and a new mobile app where Alexa Plus subscribers will be able to use the AI-powered voice assistant. We don’t have many details beyond that, but the website and the app could be handy new ways to interact with the revamped Alexa, which was announced at an event this morning.

Amazon’s generative AI-powered Alexa+ will pull from the Amazon Bedrock library of large language models to perform household tasks and answer natural language queries, Amazon announced on. Amazon Alexa competes with Apple’s Siri,

Amazon unveiled a generative AI-infused Alexa that it says will have more personality and be able to check a user’s tone and even plan romantic dates.