"Severance" premiered its second season on Jan ... marketed the second season and show overall. In fact, Apple CEO Tim Cook even joined the fun with a promo video, in which he portrays a Lumon ...

In the promo, Tim Cook appears as an employee at Lumon Industries. His character undergoes the “severance” procedure, splitting his work identity (Outie) and personal identity (Innie).

"Severance" executive producer Ben Stiller and Apple TV+'s Eddy Cue spoke at SXSW about making the show and just how much ...

EXCLUSIVE: Apple TV+ pulled out all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a ...

Severance” Season 2 is the crowning achievement thus far of what has quietly been a surprisingly strong period for Apple TV+.

And what’s the impact of a 30-second pre-roll spot versus good old-fashioned sponsorship and content integration or appearing ...

EXCLUSIVE: Apple TV+ pulled all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a three-year ...

Apple has revealed that "Severance" has become its most-watched Apple TV+ series ever, surpassing previous record-holder "Ted ...

In a new appearance on "Jimmy Kimmel Live," Ben Stiller tells the story of how he tried to get former President Barack Obama to do voice work on the season two premiere of "Severance." But, let me be ...

Even Tim Cook has gotten in on the fun. It could easily be argued that "Severance" is less an Apple TV+ hit, and more of a genre-defining "cultural phenomenon," as Apple TV+'s head of programming ...