As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

With emerging and still-developing streaming technologies and protocols like Media over QUIC (MoQ) and web transport, some basic definitions are in order to differentiate them from one another and to ...

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all ...

Former Grass Valley and NEC executive brings over 20 years of go-to-market experience to award-winning internet connectivity solutions innovator ...

Future Today provides premium, unscripted content-for free-while major players such as Netflix still are still exploring the viability of live music specials and celebrity-driven contests. This puts ...

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if ...

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive ...

Streaming with specialised VPUs can cut encoding energy use by up to three-fold versus CPUs. Tests confirm real-time speed and broadcast quality remain intact, charting a clearer path to greener large ...