The Research Agency (TRA) has announced the results of its eagerly awaited list of Australia’s favourite ads for June 2025. Once again, emotional storytelling has proven to be the winner, with ‘ Care ...

Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era.

Nova Entertainment has struck an exclusive deal with Steven Bartlett’s media and investment company FlightStory.

In your influencer strategy, the goal isn’t to eliminate risk; it’s to manage it strategically from start to finish.

Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one ...

Levi Guillory is now agency head of strategic accounts for NSW and NZ, while Carla Dawson is head of strategic marketing for ...

Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

South Australia has banned junk food advertising on public buses, trains and trams from today (1 July 2025). The state government says images of unhealthy products such as chocolate, lollies, ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

By Patrick Lynam When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop. It was a chance to build – block by block ...

Netflix is the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM.

Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...