The article discusses the challenges and complexities of measuring viewership for Connected TV (CTV) advertisements in India, ...

At FICCI Frames 2026, top media executives called for the return of TV ratings, but the government maintains that licensing ...

Amazon has promoted Ajay Sharma to Director of LCS Ad Sales, enhancing its advertising strategy across multiple sectors ...

Sandeep Chandrasekaran has been promoted to Senior Director at Myntra. In his expanded role, he will continue to lead the ...

Sandipan Ghosh, CEO - Chocolates & Confectioneries, Lotus Chocolates at Reliance Consumer Products, discusses in a post the ...

At e4m Realtime Programmatic Conference 2026, Jai Lala, CEO, Zenith–The ROI Agency, said the biggest change in the industry has been the move away from media intelligence as an end in itself ...

Baskar Subramanian has joined Dabur India as Head of Trade Marketing. In this new role, he will lead trade marketing for the ...

India generates a fraction of the screen revenue seen in smaller, wealthier economies. Experts say the next phase of growth ...

After nearly 20 years at Reliance Entertainment, Shibasish Sarkar embarks on a new journey with Katha Studios, leveraging his ...

David Ellison announces Skydance as the new name for the merged Paramount and Warner Bros Discovery, preserving studio ...

Hindustan Unilever has appointed Yogesh Mulgaonkar as CFO for Beauty & Wellbeing and Head of Investor Relations, leveraging ...

Amit Kumar Singh has rejoined Indofil Industries as Head Strategic Marketing - India & Global, based in Mumbai. This marks ...