What does 2016 hold for brand experiences? 5 trends for the coming year. Paul Saville, co-managing director of Wasserman Experience predicts that 2016 will be a year when brand ex ...

Kappa has signed a first-of-a-kind deal in British basketball that makes it apparel sponsor across the men's and women's professional leagues and the Great Britain national senior and junior teams.

LONDON - Email marketing firm ExactTarget has bought corporate Twitter business CoTweet, which is used by a host of blue chip companies to manage parts of their social media operations.

HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing fray with its first major ad campaign, which features the new positioning of 'Quietly brilliant'.

Digital digits. 81% ... of search queries in the UK this April took place on Google's search engine. This represented 1.4 billion searches. In comparison, the other nine search en ...

Digital digits: £1.3bn. Is the amount spent on online advertising between January and June 2007, according to the Interactive Advertising Bureau. Spend on internet ads grew by 41 ...

US fashion site ShopStyle coming to UK. LONDON - The US fashion and social networking site, ShopStyle, is set to launch in the UK this September - with brands such as Net-a-Porter ...

As the Premier League's brand enters its toughest-ever period, the league needs to reflect on what it stands for and why millions of people love it.

DHL and Run Deep have created a merch collection of T-shirts designed by musicians performing at Brits Week 26, in support of charity War Child.

Richard Bon and Simon Kilby, the MDs of Bauer Media Outdoor and Bauer Media Advertising, respectively, are championing cross-collaboration across their expanded sales portfolio and are working with ...

Lidl's £50 million media review is drawing to a close, with an Omnicom team - led by the incumbent, M2M - and Publicis Groupe's ZenithOptimedia believed to be in a final shoot-out.

Agencies will never stop producing 'scam' ads solely for the purposes of winning awards, but there is a way the 'used' client brand can make this work to its advantage.