New work from ZAK on last year’s “Wishes are Medicine” campaign shows how wishes can provide motivation and strength for kids battling serious illness.
"While I deeply value this country's appetite for genuine debate from boardroom tables to dinner tables, that debate depends on something fragile: a shared set of facts," said CMDC's Shannon Lewis ...
The “Built for Us” platform draws on the West GTA’s spirit of growth and progress to rally support for the foundation’s new and expanded healthcare facilities.
“Dimitra has an exceptional ability to connect what clients need from us with the conditions our people need to produce their best work,” said Dentsu Canada CEO Stephen Kiely. UNICEF urges Canadians ...
The two-day activation will feature creators, live fan feeds and stories from across Canada during fan appreciation weekend.
Other top brands on-board include DraftKins, Apple, JP Wiser, P&G, Paramount+ and McDonald’s.
The appointment comes as the agency sharpens Creo’s mandate around influencer marketing.
After a three-year absence, the newly Canadian-owned retailer is returning with a campaign centred on the many ways Canadians make a home their own.
Nearly half of respondents to the Roku survey would like a brand more if it offered or sponsored a free movie or TV show.
The fast-food giant is trialing third-party promotions, eyeing a new retail media revenue stream.
The work from Sid Lee shows how the country’s leading tea brand can enhance the everyday.
“This campaign brings SICO’s ‘Made to last’ promise to life in a way that feels unexpected and relatable,” said RONA’s Jacynthe Prince.