The “Built for Us” platform draws on the West GTA’s spirit of growth and progress to rally support for the foundation’s new and expanded healthcare facilities.

The two-day activation will feature creators, live fan feeds and stories from across Canada during fan appreciation weekend.

Other top brands on-board include DraftKins, Apple, JP Wiser, P&G, Paramount+ and McDonald’s.

The appointment comes as the agency sharpens Creo’s mandate around influencer marketing.

After a three-year absence, the newly Canadian-owned retailer is returning with a campaign centred on the many ways Canadians make a home their own.

Nearly half of respondents to the Roku survey would like a brand more if it offered or sponsored a free movie or TV show.

The fast-food giant is trialing third-party promotions, eyeing a new retail media revenue stream.

The work from Sid Lee shows how the country’s leading tea brand can enhance the everyday.

The campaign by Good&Ready comes at the busy time of year for private schools, just ahead of application deadlines in December.

“This campaign brings SICO’s ‘Made to last’ promise to life in a way that feels unexpected and relatable,” said RONA’s Jacynthe Prince.

Research from Thinktv and Ipsos shows ad and media pros overestimate how much people spend with social media.

Courage campaign is inspired by the hospital’s holistic approach to care, which includes treating loved ones’ anguish. by David Bro ...