Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by your AI assistant. Welcome to 2026, where agentic artificial ...

Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and ...

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their ...

Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. Yawn. Nobody cares. This ...

Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It ...

The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $25 billion.

Today’s digital environment is unforgiving for global brands. The fallout of short-sighted strategy choices, misinformation, negative coverage and overlooked executive reputation gets amplified ...

I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands ...

I’m frustrated. I don’t want my martech tool to give me suggestions. I want it to help me execute the work I need to get done in my production environment. I already have enough to do. Speed to market ...

AI is radically reshaping how consumers search, discover and make buying decisions — and that shift will accelerate in 2026. Search is no longer just about keywords. It’s about context, conversation ...