Campaign Brief NZ

Carl’s Jr. turns competitors’ 1-star reviews into free burgers in new campaign via TBWA\NZ

Carl's Jr. has launched a new campaign via TBWA\New Zealand that celebrates the 1-star review in a category obsessed with ...
Campaign Brief NZ

Georgia Henare’s Creative LIAisons Diary #2: New friends, grandma fame and the Sports jury room

Georgia Henare, Intermediate Art Director, McCann New Zealand (formerly DDB New Zealand) ~ current CB New Zealand 2025 Agency ...
Campaign Brief NZ

One Plus One appoints industry legend Sean McCready as media partner

One Plus One Communications has further complemented its agency capabilities by engaging Sean McCready as Media Partner. As ...
Campaign Brief NZ

LIA 2026: McCann wins Bronze in Health & Wellness for Hospice New Zealand ‘Dying Reviews’

McCann New Zealand has picked up a Bronze Statue at the 2026 London International Awards (LIA), with the Health & Wellness, ...
Campaign Brief NZ

LIA 2026: Colenso BBDO wins Gold and Silver in Non-Traditional for Testicular Cancer NZ

Colenso BBDO has won Gold and Silver Statues at the 2026 London International Awards (LIA), with the Non-Traditional, ...
Campaign Brief NZ

Gerri Hamill’s LIA Diary #2: Final debates, tough calls and a defining career moment

Gerri Hamill, Head of Production, WPP@Unilever / Director of Integrated Production, VML Singapore, is representing Singapore ...
Campaign Brief NZ

Countdown to FREE Entry to Campaign Brief New Zealand Agency of the Year + HOT LIST 2027 – deadline Friday 4 December

CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual chart (Last year’s NZ chart is pictured above) ...