Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Now it seems that Delta Air Lines and United Airlines could bring the same ‘unbundling’ approach to business class with the ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Corporations are continuing to spend on business travel, but are being strategic about how they allocate those dollars amid ...

Consumer Watchdog found when companies use surveillance pricing, they tend to favor the wealthy and instead offer higher ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...