Ten people have died after a Massachusetts assisted living facility caught fire Sunday night, making elderly residents rush to their windows to scream and beg for help as smoke filled the hallways.

Assisted living centers are rare in Mass, but many families still don’t know what they offer or how they differ from other elder care facilities.

Brenda Cropper, 66, died at a hospital after being in critical condition all week after the fire erupted on Sunday, officials said.