Even if an actor has made it into the spotlight, that doesn't mean they can't be pushed out of it. Not everyone gets a second ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

In a bid to encourage competition, the government has proposed to remove entry barriers for companies keen to foray in the ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...