Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Many people have long-lasting relationships, but that doesn't mean they're in a hurry to get down the aisle ... and these 18 couples know that best.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...