Siri, Google and Apple
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Apple made $102.5 billion in sales in the fourth quarter of fiscal 2025, which concluded on Sept. 27, 2025. This was an 8% increase from the previous year. The company's diluted earnings per share were $1.85, which was a 13% increase on an adjusted basis, according to Apple.
An Apple insider has revealed some details about Gemini's role in Apple's upcoming Siri upgrade and AI features.
Apple selects Google’s Gemini for Siri as Meta cuts Reality Labs, Higgsfield raises $130 Million, and Xreal secures $100 Million ahead of its Android XR Aura smartglasses launch.
Apple is happy to sweep its partnership with Google under the rug. However, by relying on Gemini models for Apple's AI, this is significantly deepened.
Apple Intelligence launched in 2024, but 2026 looks to be a far more important year for the AI platform—starting with ‘Siri 2.0’ this spring.
Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology’s latest craze.
On Monday, Apple announced a huge new deal with Google — the AI version of Siri will be powered by Google Gemini. Not long after, Google achieved something very few other Big Tech companies have.
Referring to Apple advertising Siri features which don’t yet exist, he noted: “There were no demonstrations of any of that. Those features were all at level 0 on my [4-point] hierarchy. That level is called vaporware.