Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. The new Alexa+, unveiled at a splashy event in New York City on Wednesday, transforms the familiar voice-activated chatbot into an action-oriented,

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.