This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.

By offering better integrations with Salesforce, Google hopes to encourage customers using Microsoft products to make the switch.

The new, seven-year deal, announced today, will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google’s cloud infrastructure, where they can take advantage of an extensive range of data analytics products,