With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

When deciding what to wear to a recent event at her law school, Fiza Faheem, 20, pored over the options in her wardrobe. Many of her recent purchases had already gone out of style, at least by ...

How has Instagram Reels and Tik Tok trends changed the game for fashion influencers? A lot more Nigerians are using the internet and social media which makes it an effective marketing tool. According ...