White has turned his competitive drive into entrepreneurship, building WHITESPACE, founding the Snow League, and shaping the ...

Shaun White's event series enlisted luxury jewelry maker Tiffany & Co. to create their World Championship trophy.

The third-ever event for The Snow League, which Shaun White launched only last winter in Aspen, will return to Buttermilk for ...

On top of bringing in the biggest names in snowboarding, Shaun White's rising league has put focus on some of the lesser ...

"It's a beautiful thing to be a part of an event that brings so many people together from all over the world and to wear the stars and stripes to represent America." Colorado olympians are headed to ...

In Shaun White's early days riding snowboards, the sport was so new that his mom was still getting the hang of things after a lifetime of skiing.

The idea of snowboarding started in 1968, when Sherman Poppen nailed two skis together. Today, it is an Olympic sport.