Copenhagen Fashion Week introduced us to Puma's new shoe: the Speedcat Ballet. Here's what you need to know about where to ...

The King Indoor makes it first appearance of 2025 in a sleek white colourway, complementing the previous black model released ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaborat ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Happy Friday MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, we witnessed PUMA India's puzzling billboard, AirAsia's bold collaboration with American Tourister ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are ...

Tiger Woods launched the Sun Day Red clothing and apparel brand last year. According to Forbes, the apparel line is launching ...

Year on year, Nike’s stock price on the New York Stock Exchange has dropped to $70.4, almost 33% in 12 months, while Adidas, ...

A heart-warming moment at a recent Jamaica Sunshine Girls netball match led to a generous act of support from Jamaica’s ...

Yes, we love cocktails and lazing by the pool as much as the next cruiser. But holidays at sea these days offer opportunities ...