The overhaul for the company's top-selling snack brands comes as Health Secretary Robert F. Kennedy Jr. pushes Americans to ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

Pepsi is signaling it’s ready to bring back sugar in its sodas—at least for those who want it. Speaking to investors this ...

WhatsApp to Stephen: Amazing news. Coca-Cola Europe is looking for a new comms agency. It’s mainly about anti-obesity strategies but it also comes just as Donald Trump has announced he is making them ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

US soft drinks giant PepsiCo has confirmed it has changed the recipe of the beloved regular Pepsi and Mountain Dew beverages. PepsiCo has cut the sugar content of the soft drinks and replaced it with ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

Product-market fit will always remain the foundation of any successful business. However, the companies that dominate global ...