Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

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In most boardrooms today, the chief marketing officer (CMO) or marketing director seat is the hottest, and often the shortest-lived.

The Nashville-based company's cofounders say they've organically evolved into a company with close to $10 million in annual ...

What marketers can learn from audiences seeking authenticity and trust outside traditional news channels It seems trust in businesses surpasses governments these days. The 2024 Edelman report ...

Immersive technology isn’t a silver bullet, but—much like the web once was—it is a powerful medium for building deeper, more ...

There’s a reason that cities compete to host popular festivals, tournaments and tours. Live events create a “halo effect” ...

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced two product innovations designed to give marketers more freedom and precision when building ...

Los Angeles, California – October 20, 2025 – PRESSADVANTAGE – Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The ...

Counter, the new venture from Beautycounter founder Gregg Renfrew, officially launches today after a soft rollout in June was spent tweaking and testing the company’s next phase.