In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

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The scheme is an open-ended Fund of Funds investing in passive funds, designed to provide diversified exposure across ...

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The Swiss market‑expansion services group is in talks with potential acquisition targets and expects an entry to take shape ...

The trend in Sarasota County differs from national trends, but Manatee is on par with national figures and the increase in ...

Indian equities began 2026 strongly as Nifty50 hit a record, extending weekly gains, led by autos and earnings optimism, with ...

Indian pharmaceutical market (IPM) has registered a growth of 8.1 percent to touch ₹2,40,672 crore in 2025 and is likely to ...

When marketers learn to work alongside agentic AI, they can unlock new potential and discover where AI can enhance their work ...

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...