For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

Lego retired its highly detailed Tree House in 2024, and Amazon is only retailer still selling the 3,036-piece model.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...