IPL franchises are exploring fan data monetisation to create new revenue streams beyond central media rights and sponsorships ...

The pressure is significant for a property whose 2023–27 media rights fetched Rs 48,390 crore, nearly three times the Rs ...

Ever since IPL became a commercial success, BCCI has barred its players from other short-format white-ball events ...

For decades, the standard playbook of sports sponsorship was simple: buy stadium perimeter boards, stitch a logo onto a player’s jersey and run 30-second broadcast spots during the live match. Once ...

Why Rohit Sharma returning for the 1st ODI against West Indies on Sunday at Thiruvananthapuram, here's a look at his record in Kerela.

South Africa consider several batting changes as Kagiso Rabada returns for first outing since Indian Premier League in May; ...

JioStar recorded over 1.2 billion viewers during IPL 2026, with regional languages accounting for 90% of watch time, says its Sports CEO Ishan Chatterjee ...

With the ICC finally releasing the groups and schedule for the 2027 ODI World Cup, here's where you can watch the livestream worldwide.

More than 1,000 cricket clubs and leagues can be streaming through FrogBox at the same time on a busy Australian summer ...

DDCA secretary Ashok Sharma confirmed that the body has written to the BCCI regarding the match-fixing allegations in the DPL.

As BCCI prepares for the next IPL media rights auction, discussions on unbundling rights, including a separate CTV package, could reshape the bidding landscape.