The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...