The “logomania” that dominated the 2010s is pivoting from clothes loudly advertising large luxury fashion houses to more ...

After a dramatic rebrand 5 years ago, the South Korean automaker is selling more cars than ever in the U.S. Five years ago ...

In case you missed it, last week Walkers unveiled a major brand revamp, which the crisp giant claimed was the bi ...

Louisville will soon be donning the signature logo of Cleveland Cavaliers star Donovan Mitchell on their basketball uniforms.

The iconography is handcrafted and slightly imperfect, to reflect artisan skill and the imagery draws on black and white ...

The shapeshifter logo was designed to resist rigid beauty ideals and forefront the underwear label’s historically rebellious ...

Salted crisps were first launched by Walkers in 1948, and at the time, packets featured a picture of the founder, Henry ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Garginomics looks at brands beyond colours, campaigns, and catchlines. It views a brand as an ecosystem of intent—where ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

With China Custom Logo Cycling Sunglasses, manufacturers like JDS Eyewear are empowering brands to design eyewear that carries their logos, colors, and aesthetic preferences. These personalized ...